Business Naming Strategy Program

Our structured six-session program is designed to help you create a unique, scalable, and impactful business name aligned with your brand identity and strategy. Each session will guide you through critical steps, from strategy alignment to legal registration, to ensure that your business name resonates with your target market and supports long-term growth.

Session 1: Defining Your Business Strategy and Identity

Objective: Establish the foundation of your brand by aligning your business name with your strategy, mission, and vision.
Estimated Time: 1 week
Duration: 2 hours

Key Topics:

• Business Strategy
• Define your core offerings: What products or services will you provide?
• Identify your value proposition: What sets you apart from competitors?
• Assess market positioning: Will you target budget, premium, or niche markets
• Mission: Define the purpose of your business and the problem you're solving for customers.
• Vision: Outline where you aim to be in the next 5–10 years.
• Target Audience: Analyze ideal customer demographics (age, income) and psychographics (values, interests).
• Define customer pain points and how your business will address them.

Homework:

• Write your mission and vision statements.
• Create 2–3 customer personas.
• Clarify your unique selling points (USPs).

Session 2: Comprehensive Market Research and Competitive Analysis

Estimated Time: 2 weeks
Duration: 4 hours

Key Topics:

• Industry Trends: Identify key trends in your industry that may influence naming strategies (e.g., sustainability, luxury).
• Competitor Analysis: Research competitors and identify common naming patterns.
• Evaluate what works and what doesn’t.
• Market Gaps: Identify gaps where your business name can stand out.

Homework:

• Analyze the names of 5–10 competitors.
• Identify opportunities to differentiate your business through naming.

Session 3: Advanced Brainstorming and Name Generation

Objective: Use creative techniques to generate a diverse range of name ideas.
Estimated Time: 1 week
Duration: 2 hours

Key Topics:

• Brainstorming Techniques:
• Keyword association: Generate terms related to your mission and values.
• Mashups: Combine elements of different words to create unique names.
• Symbolism: Use metaphorical names that represent your brand’s qualities.
• Criteria for a Strong Business Name: Relevance, simplicity, scalability, and memorability.

Homework:

• Generate a list of 20–30 names.
• Shortlist the top 10 names that align with your business strategy.

Session 4: Name Evaluation – Simplicity, Scalability, and Market Fit

Estimated Time: 1 week
Duration: 2 hours  

Key Topics:

• Simplicity: Ensure the name is easy to pronounce, spell, and remember.
• Scalability: Assess whether the name can support business expansion.
• Market Fit: Ensure the name resonates with your target audience.

Homework:

• Test your top 10 names with at least 5 potential customers or colleagues.
• Refine your list to 3–5 names based on feedback.

Session 5: Legal and Domain Availability Research

Estimated Time: 1 week
Duration: 2.5 hours  

Key Topics:

• Trademark Search: Use trademark databases to check for name availability.
• Domain Name Availability: Ensure your preferred domain (e.g., .com, .ca) is available.
• Social Media Handles: Check for consistency across social media platforms.

Homework:

• Complete legal and domain name searches.
• Reserve the domain and social media handles for your top 3 names.

Session 6: Final Decision – Testing for Long-Term Success and Brand Impact

Objective: Make your final decision by testing the top 3 names in different business scenarios.
Estimated Time: 1 week
Duration: 2 hours  

Key Topics:

• Long-Term Brand Impact: Evaluate how the name will evolve as your business grows.
• Global and Cultural Considerations: Ensure the name works across different languages and cultures.
• Final Testing: Develop mockups and gather feedback from key stakeholders.

Homework:

• Choose the final name based on feedback and testing.
• Start legal registration and branding development.