Research, Brand Identity & Launch Roadmap

The Rayat Incubator Phase 1 lays the strategic, operational, and visual foundation for your new business over 1 to 3 months. Our team sits directly beside you to conduct deep market research, design a complete brand identity suite, build your digital foundations, and map out a step-by-step launch roadmap.

What’s Included in Phase 1:

• Market & Competitor Research Report: Target persona mapping, unit economics validation, and pricing strategy.
• Complete Brand Identity Suite: Primary/secondary logos, sub-marks, visual brand guidelines, typography, color palettes, and messaging architecture.
• Digital & Social Channel Setup: Instagram, TikTok, Meta Business Suite, Google Business Profile, and domain configuration.
• Launch Strategy & Roadmap: Milestone timeline, pre-launch campaign blueprint, and operational readiness plan.
• 8 Structured Alignment Workshops (~10 hrs FaceTime): 1-on-1 co-design sessions, research reviews, and strategy alignment calls.

*Note: Media production shoots and direct paid ad spend are excluded from Phase 1 and are available as optional add-on packages upon checkout or kickoff.